The Belstaff X McLaren Collection embodies our shared brand values, design philosophies and creative processes
Two brands famed for their heritage and innovation join forces today to launch a new luxury clothing collection. The Belstaff X McLaren Collection marks our first-ever collaboration with the company, but it’s a perfect fit. Belstaff, like McLaren, is a pioneering British brand with a long history of innovation. Founded in 1924, it was the first to use wax cotton to create waterproof clothing for motorcycling.
Rob Melville, McLaren Automotive Design Director, describes the new collaboration as a ‘meeting of minds’: ‘I think there’s a very similar DNA in the companies,’ he explains. ‘The way Belstaff has been born out of functional outerwear, the way they cut the materials, the way they use the materials – it’s all there for a reason, and that’s an approach that’s very close to our hearts. “Everything for a reason” is one of our key design pillars at McLaren – it’s about taking what you need and making it beautiful.’
The resulting ‘capsule’ clothing collection – based around the principle of having a few timeless classics in your wardrobe – comprises a range of men’s and women’s pieces. Their classic designs and subtle colour palette make them perfect for both work and leisure.
Each item has been designed with the discerning driver in mind: ergonomic seam lines and innovative stretch fabrics allow for a full range of movement when behind the wheel, while padded shoulders provide seatbelt comfort and a minimal neckline aids peripheral vision.
‘Applying McLaren principles to different products and watching them come to life has been enthralling,’ Melville explains. Helen Wright, Chief Executive Officer of Belstaff, agrees: ‘The Belstaff X McLaren Collection merges the best qualities of both brands. We share an obsession with design, performance and innovation.’
The collection will be available at McLaren Toronto in very limited quantities, please speak to your representative for more information.
Date Posted: November 13, 2018