When it was discovered in 1697, the black swan became a symbol of a moment that completely changes the way we look at the world.
Over the coming months, we will be releasing the stories behind some of the black swan moments that have shaped the history of McLaren and motoring; from Bruce McLaren's bold racing debut, to the pioneering innovations that resulted in victories both on and off the track. These moments led the way for our next black swan moment - the McLaren Sports Series. Premiering on the world stage in 2015, the Sports Series will bring pure McLaren credentials to a whole new market.
As well as understanding how we got to the McLaren Sports Series, we’re also going to explore black swan moments that have challenged beliefs and created the modern world around us, influencing design, fashion, technology and art.
Register to be among the first to see the reveal of the McLaren Sports Series, and join the conversation using #BlackSwanMoments.
The World Wide Web has forever changed the way we work, learn and communicate. It’s changed the way we buy everyday things. The way we listen to music and watch movies. And the way we keep our memories safe. But where did the Web come from? And why was its creation such a Black Swan Moment?
Think of the 'swinging 60s' and it won't be long before the mini-skirt comes to mind: a seemingly simple piece of fashion that symbolises so much more than shorter hemlines and slight rebellion. But why, and how, was this symbol of change such a black swan moment?
For many, the F1 was McLaren’s first and ultimate road car. But something happened long before then that not only led to the game-changing Le Mans winner, but also shaped the entire ethos of McLaren...
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